Behind Aesthetics Edit.
We curate who and what matters in Aesthetics.
By reviewing top clinics, spotlighting trusted experts, and publishing clear, educational content, we connect people with the right treatments - and the right hands. All in one place.
Every recommendation is hand-selected by those-in-the-know, offering credibility and confidence in where to go and who to trust. If someone appears on aesthetics edit, they're there for a reasons.
All features are editorial-led and thoughtfully considered - offering value that lasts beyond visibility.
Who We Are.
Lucy Hilson
Frankie Jabarkhyl
Lucy Hilson is the founder of Cosmetic PR and a leading
authority in the aesthetics, beauty, and wellness space,
with over 20 years’ experience supporting clinics and
brands to build credibility, visibility, and long-term
success.
She is also the founder of the diamond awards
Dubai – the region’s first awards platform dedicated to
excellence, ethics, and safety in aesthetics.
As co-founder of Aesthetics Edit, lucy brings deep industry insight and an unrivalled network, ensuring every
recommendation is considered, credible, and aligned with the highest professional standards.
Frankie Jabarkhyl is a highly regarded beauty editor with
over 15 years’ experience across luxury media in the UK and Middle East. Her career spans senior editorial roles at Tatler, Gulf News, and international titles including
Grazia Middle East, Harper’s Bazaar Arabia, and
Cosmopolitan Middle East.
With experience working alongside the world’s leading luxury beauty brands, she remains at the forefront of the ever-evolving industry.
As one of the region’s only beauty editors and co-founder
of Aesthetics Edit, she brings editorial integrity, cutting-
edge industry insight, and a strong understanding of
beauty and aesthetics both on a global and regional
level.
EXPERIENCE-LED. EXPERTISE-DRIVEN.
Alongside a comprehensive guide to clinics, experts, and treatments, we create social-first content that brings aesthetics to life - from expert interviews and treatment reviews to city guides and industry insights.
A 360-degree approach, delivered in the formats people actually engage with - and trust.